Pasta Disaster to Beezer Geezers- How to capture a dragon
Pasta Disaster to Beezer Geezers- How to capture a dragon The Dragon's Den is notorious for tearing apart even the most well thought out business plans yet so many business owners appear on the show without having done the basics correct. There are two aspects that are important in a pitch to the Dragons; an innovative idea and a well calculated valuation. Who can blame the Dragons for wanting finances that have been calculated and not just numbers plucked from the air I certainly wouldn't be parting with my money for some of the business plans that have appeared on the show. The first pitch on this specific episode of Dragons den demonstrates how not to win over the Dragons, and I would have to agree with Jenny Campbell, Pasta evangelists are demonstrating really well how not to run a business. First of all their business idea wasn't unique nor sustainable and in my opinion didn't make a lot of sense for the price they were charging, £13 for a pasta meal for tw...